Many businesses fail to grow because they fall short of innovative ideas to sustain their growth. In contrast, other businesses cannot support growth due to their failure to understand and implement local marketing strategies.

Local marketing refers to connecting with specific audiences in your particular location. There are a variety of options for promoting your business. By implementing appropriate marketing hacks, you can efficiently increase your revenue.

Using feather banners for your marketing campaign is one such option. Due to their attractive design, these flags leave an everlasting impression on your customers’ minds.

A quick guide to feather banners

A feather banner is a popular banner display mainly used as outdoor advertising flags for shops, restaurants, or signs for outdoor events. And, with the optional base stand, they can be used as indoor signage for trade shows and conferences.

The name of these flags comes from the feather-like shape of the flag. However, they are procurable in diverse forms such as teardrop, blade, rectangular, etc.

They are very commonly used and gather vast popularity due to their attractive features such as cost-effectiveness, various designs, and lightweight, easy to pack up and carry around.

Additionally, you can customize these banners and place them appropriately to amplify your brand promotion.

Shapes

The advertisement banners are accessible in various shapes like teardrop, rectangular, etc.

A teardrop flag looks like a half tear or dewdrop; it is wide at the top and narrow at the bottom.

The standard feather flag looks like a bird’s feather with curves at the top and the bottom and some rectangular feather flags.

Size

There are mainly three standard sizes for the flags, medium at 10 feet tall, oversized at 14 feet tall, and extra-large at 18 feet tall.

If you want your banner at walking distance, make sure your flag is short enough and has visible information. And if your audience is distantly located, then it is better to use tall banners.

Advantages

Affordable

Feather banners are very economical to use because they do not require high production costs. And since they are cost-effective, they are one of the best options for advertising.

Opting for them as a medium of advertisement is an excellent way of saving marketing money and increasing the reach of your target clientele.

Custom designs

They provide various options for customizing designs according to your target audience. They are available in different sizes, colors, and qualities to choose from and customize as per your requirements.

Lightweight

They are lightweight and convenient to transport from one place to another. Moreover, they are easy to manage and do not require labor to carry around, and they thus reduce the transporting charges that are otherwise required to have heavy materials.

Effective medium of exchange

Using feather banners makes your advertisement strategy effective. It becomes easy to reach a massive audience for your business. And if designed correctly with helpful information, it builds trust between you and your audience.

 You can use it both indoors as well as outdoors.

You can use them for indoor and outdoor venues as they come with multiple bases for support when set up. For example, you can use ground stakes, drive-over, and stackable bases for outdoor promotion. Similarly, cross-over bases find their maximum use for indoor business promotion like in the malls.

Weather resistance

If you use high-quality flags, they are primarily weather-resistant; meaning they withstand light exposure to the elements such as sun, rain, and wind. There are plenty of them with quality designs available that are durable and everlasting.

Do’s and Don’ts of Feather banners for effective marketing

Segregate your target audience

Segregating your target clientele is the best marketing strategy. The next step is to identify sub audiences among the target audience. You can base your sub audience on demographic locations, age groups, gender identity, income, or education level.

After deciding on the subgroup, it becomes imperative to design the banners accordingly. For instance, if you are trying to get children as your audience, you must consider creating attractive flags that are colorful and recreational.

Similarly, if you target senior citizens, your banners should contain bold and straightforward text to be visible from a distance. And if it’s a professional audience group, emphasize using decent colors and sophisticated fonts.

Designing these flags as per your audience helps develop strong relations.

Color psychology

Colors are considered a powerful tool to influence reactions and responses in your audience. The psychology of colors explains that while specific colors trigger certain emotions and moods, other colors can calm the audience.

So, color psychology plays an imperative role in getting you the audience. If you choose the right type of color in your feather banner, you may attract a massive audience.

For instance, using bright colors such as yellow, orange, and red is a good option for food brands. It will help you build trust among the audience, and you surely will get an excellent response from your customers.

Don’t overfill your feather banner.

Using too many words and graphics in your flags makes it confusing and may look clumsy to the target clientele. So, filling all the available space is not recommended.

Moreover, try to use bold and attractive fonts to make the message on the banners prominent, visible, and understandable.

Additionally, avoid using small and excessively stylish text as it becomes unreadable. It may sometimes end up distracting your audience from the main point of view.

Focus on the logo and brand name

Including your logo and brand name in the feather banner will assist your business, especially when you are new in the market.

Even if you are well-known locally, it is important as a business to increase the reach of your business.

So including the logo and brand name enables you to get recognition within your audience and improves your reach.

Quality of feather banners

Quality is one of the most acknowledged factors that define your investment, and it also promises to get a return on it.

If you compromise with the quality of your banners, they may fade away and look unattractive. And, also it does not give a good picture of the quality of your business.

Make it unique

In today’s world, uniqueness plays an integral part in brand value. If you cannot differentiate yourself through advertising, people will not search for you in the market.

Being unique, memorable, and different creates loyalty from your customer base and helps you attract a larger audience.

Therefore, try to make your banners more unique and attractive by using a different design, font, text, catchy lines, etc., to get your audience more excited.

Some fantastic local marketing feather banner hacks to improve your brand visibility

These creative marketing ideas will help you maximize your brand visibility. Also, implementing the following hacks can make your business stand out from your competitors.

Effective business marketing

Outdoor marketing can do wonders in increasing your brand awareness and enhancing your brands’ visibility amid your competitors. You can advertise your business through feather banners.

A simply designed feather banner efficiently grabs your clients’ attention and informs them what your business is all about. A feather banner with a perfect design can drive a massive audience.

Also, creating an eye-catching, memorable, and aesthetically pleasing brand identity can incredibly benefit your marketing strategy.

What kind of advertisement is effective?

If you own a business and do not advertise it, it’s equivalent to not having a business at all. It is so because no advertisement means people won’t notice or enter your business space. Therefore, marketing is essential to get visibility and an audience.

You can promote your brand by using attractive feather banners, customized flags, tube men, signs, and graphic banners. They can miraculously boost your brand and enhance visibility among the audience.

How can feather banners help your business?

These banners or promotional flags give new dimensions to your business by improving the brand visibility manifolds. These banners convey an understandable, concise, and compelling illustration of what your business is about.

Now, your prospective clientele has a clear understanding of the services you offer. It means an increase in your audience and probably more revenue.

Make your marketing strategy impressive.

For your business to become visible and flourish manifolds, you need to create an everlasting impression on your customers.

You can achieve it by promoting your business using graphical feather banners. They are implausible tools for grabbing the eye-balls of potential clients. Reinforce your marketing strategy by using these flags to get high traffic and massive sales.

Accurate designing of feather flags

An appropriate feather design includes many factors like color, amount of graphics, size of the flag, etc. Color is one such factor that can attract customers from a distance. Therefore, while designing your advertisement banners, choose bright colors.

These colors will not blend into your business surroundings; thus, the customers can quickly notice your business. The graphics of the flags should look professional with a tinge of humor to make your business look like a genuine brand.

Simple yet professional flags work best in gaining the trust of your target audience. So design an accurate banner to garner maximum clients.

Easy to read feather flags

The text you include in your feather banners is prominent in advertisements. If your text is not readable and difficult to understand, the audience might lose interest in it. Or the audience may get confused or distracted.

Moreover, they may even consider your business as an illegitimate one. So always make the text clear and easy to read while designing these flags for marketing.

Place the banners at appropriate locations.

The first and foremost thing that potential customers see is your outdoor signage. So place it right in front of your store.

To make it more conspicuous, use old texts and bright colors. Also, keep your graphics informative to get an enhanced audience engagement.

Placing promotional banners at high-traffic locations is also an efficient way to garner an audience. Places like malls, plazas and street corners are great alternatives to place your flags as these places provide good advertisements for your business.

Moreover, it is crucial to fully understand your brand locations, community engagement, and traffic patterns that can help you successfully advertise your brand and services.

How to effectively design a feather banner

Effective designing of these flags includes simple designs, bright colors, bold texts, and crisp information about the services you offer.

How to use single and double-sided banners to get maximum audience

You can use single and double-sided banners as per the promotion requirements. If there is heavy traffic from both sides of the road, go for the double-sided banner. However, you can opt for a single-sided banner in places with one-way traffic.

Why is outdoor marketing essential for your business?

Here are the benefits of using feather banners for outdoor marketing

• You can improve your brand recognition using feather flags for outdoor marketing. These flags provide ample surface area to display your brand’s logo and information creatively.

Thus, forming an everlasting impression on your clientele and driving in more customers.

Thus outdoor advertisement assists all marketing strategies and increases your audience.

• Location plays a vital role in your business growth as it gives your audience a visual representation of the service you are offering. Therefore, outdoor marketing supports your business by targeting your exact location.

Additionally, it imprints a permanent impression of your services on those customers who commute daily.

• Outdoor marketing is the most efficient way of promoting your brand, thanks to the persistent view it offers. It also provides an appealing and in-depth look into the services you promise to offer.
• Another important aspect of outdoor marketing is creatively placing the banners at variable places for enhanced reach. These flags are incredibly flexible in terms of use.

You can easily squeeze them to promote even in smaller areas, double print them, and customize them as per your brand needs.

Your business needs recognition within your local community. And, if you are hoping to drive heavy foot traffic into your business, choose appropriate marketing strategies. So opt for promoting via feather banners.

You can easily procure these banners at pocket-friendly prices from vancke.com. The professionals here leave no stone unturned to provide you with the best-customized flags for your business.

Feather flags are perfect to use for advertising your business, event, or product. They’re inexpensive, reusable, and portable – making them the best marketing solution for just about everybody!

So how do you know which feather flag is right for you? You’ve come to the right place. This article will show you everything you need to know to buy feather flags for your business.

What are Feather Flags?

Feather flags comprise a flag/banner attached at the top of a pole. Traditional rectangular-shaped flags have been around for decades, but more recently – feather-shaped flags have started gaining in popularity thanks to their unique shape and style.

The feather shape of the flag makes it flutter in the wind, to effectively capture a passers-by’s attention. Coupled with the attached pole that can be easily carried around, feather flags have now allowed small businesses and event planners to create eye-catching displays that will be noticed.

What Are Different Feather Flag Sizes Available?

Feather banners make a popular choice for anyone looking for a cost-effective way to promote their business, event, or product. They come in various sizes for you to select based on where and how you plan to use them.

The most common sizes measure 3 Foot x 5 Foot, 6-foot x 10-foot, and 8-foot tall.

The size of the flag determines the visibility and impact of your message on passersby, so it’s essential to consider what space you have available for your display before making a purchase.

Seven key factors that will help you choose the right feather flag

Several factors help in deciding the right feather flag for marketing and customer acquisition purposes as follows:

1.    Your message

Your flag should be large enough to print any and all information you want to get across to potential clients. It could be your contact details, some information about the event like timings and perhaps your logo.

However, remember that the passers-by have limited time to read. So it’s important that you try to keep your message as short and concise as possible.

We recommend you keep your message as short as two-five words to help make a lasting impression. A message with too many words often confuses the audience and hence should be strictly avoided. They may not be able to read it from afar, meaning it’s a waste.

Do not use too small fonts which will be difficult for a person to decipher from far. Similarly don’t go for fancy fonts. Look for, and use a simple font in larger sizes.

Anything printed this way provides better results and readership. There is a chance of the reader ignoring your banner and not reading it if they find the font too small and uncomfortable to read.

2.    Size of your feather flag

As always size is important, which you should depend on based on the space and height limitations. You may consider buying something short if there are overhead wires, canopies, or any other obstructions at the spot where you will be setting up the banner.

Flags of 3m and 4m height are generally more than enough for most people

However, you may always consider giant flags measuring 5.5m in size for increased visibility to use in more significant events. But if your venue has more windy weather, there is the risk of larger banner breaking all thanks to the excessive stress on poles.

3.    Quality

The quality of the fabric, ink, and finishing varies from one producer to another producer. Hence it would help if you were cautious in choosing a high-quality flag that represents your product value. Look for the banners with better appearances and longer life. It’s worth visiting the flag manufacturer’s website to find out what other people have to say about their products.

Be careful of websites full of positive reviews as many companies pay people to write positive reviews for them. You don’t want to trust these false reviews and buy flags from these companies.

Look for companies that have both positive and negative reviews, but more positive reviews. Also, find out what the company has done to resolve the matter with customers who have posted negative reviews.

Some companies like vancke.com are quick to respond and resolve any matters the buyer may have.

4.    Single vs. Double-Sided

Feather banners come in both single and double side variants.

Of the two, double-sided flags are the most preferred means of advertising. This is because you get more area to print more information you want to reach out to the passers-by.

Besides, people can read the banner from both sides, thus providing better client acquisition. Compared to single-sided flags, double-sided flags look more stunning but are one expensive side as well.

5.    How much wind does a feather flag need?

Average wind speeds of 5-15 MPH are ideal for feather flags. They’re “top-heavy” and need the wind to keep them steady. As a result, you’ll rarely see feather flags outside in really windy conditions (e.g., 30+ MPH).

6.    How to choose a feather flag for an exhibition?

If you plan to use feather flags at your exhibition, you must first ensure that the exhibition location is not too windy or has high-velocity drafts. The winds will not help in the banners serving their purpose to advertise your stall or product.

It will keep fluttering in the wind, making it difficult for anyone to read. Besides, there is also the chance of the pole bending and even breaking in extreme weather conditions.

You also need to check to see if there are any other obstructions between the flag and your potential audience. There’s no point in setting up your flag someplace with too many trees and other obstructions surrounding it so that people will not be able to see and read whatever is printed on the flag.

7.    What is the best color for a feather flag?

There’s no single “best” color flag. Every business has its target market and personal preferences when it comes to colors. What you choose depends on what you want people to think or feel about your business or product.

You could consider using your business colors to make it easier for people to remember, and will associate your business with the flag.

What are traditional feather flags?

Traditional Feather Flags are high-quality, fade-resistant polyester and look great in the wind. They can be used both indoors and out and take just a few minutes to install. The flag is made from durable nylon material that will last for years of repeated use.

What color is most visible?

One of the biggest dilemmas when buying a feather flag is going with a single-color design or a two-color flag. The most important thing to consider is whether your product can attract more customers with single-color banners or two-color designs.

Two colors are typically the most visible, so if your business wants immediate results, opt for a 2-color feather flag. However, you should test to see which color will work best.

It’s better to use contrasting colors for the background and letters because it provides for better readership. Some examples of good color combinations include black and white, yellow and red or green and purple and yellow.

What are the different types of Feather Flag Pole Bases?

There are two main types of pole bases for feather flags – weighted bases and ground spike bases.

The weighted base is best for windy conditions, as it helps keep the flag from blowing away or tipping over. They are also ideal for setting up the flag in an indoor venue, where you can also place water or sandbag on it for added weight to prevent it from toppling over.

A ground spike is a good option if you’re going to be placing your banner on a hard, flat surface like grass. All you have to do is poke the spiked edge into the ground as far as possible, and you have your banner up and ready.

What kind of Feather Flag Pole is best?

Feather flag poles are available in either two-piece or three-piece options. Two-piece flags are suitable for users who need to transport, store or ship their flag occasionally. Flag manufacturers like Vance offer a carrying bag with a banner for you to store and transport the flag wherever you want.

The three-piece feather flag poles are recommended for frequent use because they’re more substantial and more durable.

How to choose the Right Feather Flag Accessory for the Environment?

Feather flags come with several accessories that can dress up the display and make it more effective. The flag is the highest-profile element of any feather flag kit – and it’s undoubtedly great on its own.

But there are several feather flag accessories that you might want to consider as well:

• Flag Pole Holders (one or two)
• Pole Height Extenders
• Feather Flag Bases (weighted or spike)
• Table Top Display Easels

Feather Flag Stands for Ground Use If you’re looking to create the perfect look for your feather flag, several other banner-related options can take it up a notch.

The most common banner-related accessories include:

• Banner Pole Holders
• Banner Frame
• Banner Stands for Ground

Feather Flag Kits or Feather Advertising Flags make great additions to your retail store, office building, company vehicles, and more. They add a unique element to the décor in any location and are suitable for indoor and outdoor use.

In addition, they are durable, weatherproof, and designed for long-lasting service with minimum care required.

What’s better – Feather Flag lettering or Segmented Banners?

There’s no question that a well-designed feather flag can go a long way to improving the appeal and impact of your business. But you shouldn’t stop at one banner – consider making multiple format options available to enhance your brand visibility. For example, you might offer square banners as an alternative to rectangular flags.

Why not offer segmented banners (the same banner, but with a split down the center and two pieces of fabric attached at the base) as well?

Frequently Asked Questions

1.   How long will a flag last?

Feather Flags can last for several months with proper care. This means you should avoid keeping the flag up in extreme weather conditions like the extreme heat and rainy conditions.

The colors on the banner end up fading away thanks to the sun’s UV rays. And about extreme rains, there is the chance of the pole bending and breaking. Bringing the banner indoors and storing it in a carrying bag during extreme weather conditions help prolong its life.

And don’t remember to replace the flag if it starts to look faded or worn in any way after some time of use. But on average, a well-maintained feather flag will easily serve you for a year or two.

2.   What kinds of displays can I use with a Feather Flag?

Feather flags are very versatile. You can put them on poles 24″-36″ tall, or you can place them directly on the ground using a weighted base. Either way, you’re sure to attract attention and get results!

3.   How will I know which flag is best for me?

Most of the feather flags in the market are high-quality banners guaranteed to impress both you and your potential customers. Just make sure you order your flags well in advance so that they reached you in time to start marketing about the event.

There is no point in ordering banners at all in the first place if they reach you after the event! They will not serve their purpose at all.

Conclusion

If you are looking for any banner that you can use for your next outdoor event, and then there is no doubt that Feather Banners will fit your requirement.

Vancke.com is one of the eliding flag manufacturers in the market today, who has been manufacturing quality flags and banners for many years.

One of the perks of having a business in a busy place is the free advertising it offers. Yes, whether you know it or not, the traffic passing by your establishment on any given day is valuable.

You just need to know how to capture and market yourself to it.

While there are various options to utilize this traffic, like billboards, posters, and signs, feather flags are the best.

If you wonder why it’s because of the following features of feather flags:

• Use minimum space
• Are available in multiple sizes
• Can be customized as per your specifications
• Our affordably priced
• Are long-lasting
• Are visible from a distance
• Attracts passers-by attention with its fluttering
• Require minimal maintenance
• Can be used to market about any business

Looking at these multiple features and benefits, it’s no wonder that a growing number of businesses use feather flags for advertising their ware. It’s perfect for promoting to your target specific customers through its clear promotional messaging and design.

The plus point is that there are many other reasons for using feather flags to acquire new customers!

How feather flags can help acquire new customers

There is a segment of people who consider feather flags to be an outdated form of advertising. They feel that online adverting is the norm and what any business should use these days.

However, results prove that things are quite the opposite.

There’s no doubt that you need to keep updated and that your business needs modern advertising methods. However, it doesn’t mean that you should entirely ignore the power of feather flags.

It’s only if you understand its potential if you look at it from this perspective.

Just imagine.

It’s not only vehicles that ply up and down the roads every day.

There are also hundreds to thousands of people who walk, cycle, and jog past your business. It’s doubtful that they will miss the fluttering feather flag you have posted in front of you. The chances of it capturing their attention are even higher if your banner has an attractive design.

Once the fluttering captures their attention, they will naturally want to read and see what you have to say or rather advertise. And learn what your business or service has to offer.

Increased exposure is the one and most important benefit and use of using feather flags for your advertising.

1.   Anyone can set them up

Another reason for people to opt for feather flags is that it’s so easy to set up!

Yes, anyone can do it, all alone. You don’t have to wait for assistance to set up your banner. As long as you have a suitable base for your intended reason, you can easily set up the flag.

For example, they come with a spike to easily poke into the ground if you need to use the banner for outdoor advertising. And you have cross-based for you to just place on the ground if you intend to use it somewhere indoors like a stadium.

All you have to do is connect the different parts of the flag and then set it up on the chosen spot. There’s no need to hit nails to put up posters on walls or put up two posts like billboards.

You can easily set up not just one, but even a row of flags in front of your business in minutes. All you have to do is select the best position; you will soon reap its benefits.

2.   Economical advertising option

As a business owner, you will naturally want to ensure everything you do with the business is within your budget. And this includes your advertising. You will want something cheap and effective, like feather banners.

Feather flags are, first of all, are affordably priced. You can get them for even better rates if you opt to buy them in bulk. They are affordably priced means that they are also cheap to replace if and when you want to change your banners.

Besides, feather banners are relatively cheap to maintain. You don’t need any electricity to run it. It’s fluttering and design do all the attracting. Nor do you need to hire a marketing agency to get results. They get to work at attracting traffic once you set them up.

3.   Available in various sizes

Yes, the fact that these banners come in multiple sizes is another plus point. It’s because you can choose the size based on where you plan to use them.

For example, if your target audience is people walking by, then shorter flags make a good buy. These flags are easily visible to them.

However, you will need taller flags if you target people who see your flags from afar. For example, people driving in their cars.

That’s why most companies like vancke.com offer feather flags ranging from about 5’ to 15-20’ in height.

4.   Complete and 24/7 service

As long as the banners are up, they will work 24 hours a day, 365 days a year. It’s only if and when you take it down that this marketing tool stops working for you.

So it’s no doubt that feather banners are indeed much more effective than other advertising methods. Besides, you don’t even have to watch or monitor it. As long as you put them up in the right spots, they work at attracting attention and getting your message across.

5.   Portable

It’s not always you have a portable marketing tool, something you can take anywhere you want! But that’s precisely what’s possible with feather banners.

You can dismantle and place them in your carrying bag to carry and set up wherever you go. So they make the ideal marketing medium to use at trade shows, exhibitions, or any event your business sponsors.

Companies like vancke.com offer feather flags with different types of bases for you to use at your convenience. It means you can use the same feather flag for both indoor and outdoor events. The fact that feather flags are lightweight makes them all the more easily to carry around.

6.   Customized banners

While there are many standard feather banners for you to select from, you can always customize your flags. You can provide your logo and format if you have one ready.

There’s also a solution if you don’t have anything prepared.

You can pick up a design from the many templates most companies offer. Or you can alternatively have the flag manufacturer’s in-house designer come up with a design as per your specifications.

It’s all left to you to decide how you want to customize your banners.

7.   Ideal to use for holiday advertising

You can especially design customized banners for each calendar holiday to promote seasonal sales. For example, using them to advertise the 4th of July, Black Friday, and Christmas sales.

These are days when people are most probably going to do some shopping. In this case, the use of feather banners to advertise the holiday sale works to your advantage.

You let your customers know what you have to offer for them. And when you are open and waiting for them! After all, you just have to pay for a few affordably priced holiday feather flags. The sales and returns you receive will be well worth it!

8.   Can also be used as directional signs

Did you know that you can also effectively advertise your business by using feather flags as directional signs? Well, you won’t be using the signs to show directions on roads.

However, you can use them to direct people to your stall at exhibitions and trade shows. You can place them at the event entrance where people can see and know about your booth upon entering the venue.

There is a chance that they will then make it a point to pay your stall a visit. This in turn increases the chances of prospective customers reaching your stall or counter.

9.   A choice of single or double-sided advertising

Feather flags offer the unique option of single or double-sided advertising. You can select single-side banners if you expect traffic or footfall from only one side. They make the right choice if you only have to convey your message and details to one-sided traffic.

These banners come with a single layer of material, usually polyester, where you can print your message on one side. The print tends to leach into the backside, making it difficult for anyone from the opposite side to read.

However, the double or two-sided banners are perfect if you want to market our business to two-way traffic.

They are made of two layers of material, with a black lining in the middle. It’s this lining that prevents the print from each side from showing through to the other side.

Though double-sided banners are slightly more expensive than the two, it’s worth the investment. The print on it is much clearer and visible because there is no leaching involved. Besides, the colors and graphics are more vibrant and noticeable from any direction.

How to create a feather flag design that stands out

There’s no doubt that feather banners need to be colorful and attractive. However, there are a few simple tips to follow for effective and maximum visibility and conversion.

• While planning the layout, make sure that all the important content and information is placed within a few centimeters from the border. This is an important point to remember because any content near the border will not be visible on the finished flags.
• Make it a point always to save your design file in a compatible file format. It’s better to check with the flag manufacturer to find out which files they accept.

You can then save the file in the compatible format and share it with them. You can share your design using dropbox if the file is enormous.

• It is better to start designing your banner only after determining your target audience. And where you will be placing the sign. It is based on these decisions that you decide what you want to print on the banner.

You also will accordingly use the right font and size that the reader will see and understand. Besides, you need to know your target audience because banners for restaurants are designed much differently from banners for barbers.

• While colors are indeed attractive, don’t overdo them. Use minimal colors because signs with multiple colors can get confusing to the reader.

Besides, there is a chance that the colors will clash with one another, and the text will not be easily visible. It’s better to stick to using 2-3 bold and contrasting colors.

• Keep things simple.

The idea of using feather banners is to convey your message to the reader. You want to let them know about your business. And this is possible only if the flag is clear.

And the best way to have a clearly printed banner is through a simple and concise message.

Don’t use too many words as it only adds clutter and confusion. Try to stick to about seven words, and use simple fonts. While there are so many fonts you may be eager to try out, try to picture how they look from afar.

Some fonts look great and seem easy to read when nearby. However, they can get difficult to decipher once used in your banner printing.

• Do not make the mistake of mixing fonts. It only adds to the confusion. It is always better to use only one font. Banners with a single font are not only easier for the reader to read, but also reflect consistency in the banner.

You may by now know, or rather realize, why so many business establishments use feather flags as part of their advertising campaign. As long as you design your banners right and strategically place them for maximum exposure, the banners will work great at advertising your business.

You have heard about feather flags.

You want to use it to promote your business, event, or just to spread awareness.

However, the problem is that you are confused and want to know how you can get maximum reach through it.

Here is a mini-guide that will prove helpful to you!

About feather flags

Feather flags are one of the best options to promote your business, event, or anything you want to make people know.

They are affordable, durable, attention-grabbing, and require minimum maintenance.

Once you buy a banner, you can use it for a long time to come. All you need is to disassemble and store the flag in its accompanying carrying bag once done.

Feather flags reach you with multiple bases to use according to where you want to use them. It’s because you can use the same flag to promote your business or event both at an indoor or outdoor venue. If you plan to use it at an outdoor venue, use the spiked base. You only have to pierce into the ground and it holds the flag stable and upright.

And in case you plan to use it indoors, like in a stadium, then you have a crossed base to place on the ground. There is a solution if you are worried about passersby tilting the banner while moving around.. All you have to do is place water or sandbag on it for additional weight and support.

Now that you know about its good qualities, you might want now, benefits of using feather flags to promote or advertise your business or event.

Benefits of using feather flags

Grabs attention easily

The most important thing you need to promote anything, like your business, event, etc., is to grab people’s attention. An attractive, tall, and colorful banner goes a long way at quickly grabbing attention. It is the process that can help increase traffic to your business or event.

Cost-effective

Feather banners are the best cost-to-value option available. They are, on one side, cheap and on the other side, are great for promotion. As mentioned earlier, they can be used for years together. The shorter it’s exposed to harsh sunlight, the less the flags fade, and the longer it lasts.

This is why every small business or start-up and many big companies like Coca-Cola, Pepsi, or any other company use feather flags to promote their company.

Durable requires minimum space and is portable.

Feather flags are made from synthetic solid waterproof material to easily bear the rainy season or any harsh weather conditions without much damage. So, they are very durable.

Requires minimum time and space to put up

Feather flags are just a piece of steel rod with a durable material attached to it like polyester. So, it’s no wonder that it does not require much space to set up. All it needs is enough space for a pole.

As they require minimum space and are lightweight, it is clear that they are also very portable. This means that they can be easily transported, from one place to another, with less effort.

Most importantly, you do not need to depend on another person to set up the flag. Most people can effectively put up their feather flags on their own.

It does not require wind to act.

Unlike other modes of promotion like regular banners that require strong wind to flutter, feather flags are different. They do not need much wind to start working, as they are designed to flutter independently with minimal wind disturbance.

This makes the feather flag great to use both indoors as well as outdoors.

Although feather flags can work without wind, placing them in a windy spot is a plus point. It is the process that increases visibility and grabs more attention.

Creates a festive look and atmosphere

Feather flags weren’t initially used for promoting business. It was for ages used to promote or make people know about festivals. So, using a feather flag with the proper customization may give it a festival vibe and grab more people’s attention.

Fully customized

You can customize a feather flag according to the need of the event or your business. Using a personalized banner gives your business a different look and attention and effectively increases brand awareness.

You can choose any shape or size that suits your business or event. Most flag manufacturers like vancke.com offer short, medium, tall, and XL banners for you to choose from.

Types of feather flags

While many people may think there is only one type of feather flag, i.e., single-sided, it is not true. There are two types of feather flags, single-sided and double-sided, with different advantages and disadvantages.

Let’s now learn about single-sided and double-sided flags and their advantages and disadvantages.

Single-sided feather flag

Feather flags that are printed on only a single side are called single-sided feather flags. They are most useful in areas where the traffic is mainly from one direction. This is because they are printed on only one side, meaning they cannot see the opposite side.

They, however, are a more cost-effective option because they are cheaper than a double-sided feather flag. But there is the risk of colors bleeding on the other side. So choose your banners widely. If you expect traffic from both sides, the other side traffic only sees the bleeding colors, which is not helpful.

Here are some advantages and disadvantages of using single-sided feather flags.

Advantages of using single-sided feather flags

There are many advantages of using single-sided feather flags. Let’s unleash some of them.

Perfect for giving directions

Single-sided flags are ideal for giving directions. You just print the directions on the visible side, and the backside can be left empty.

Cost less

As the material used is less, the flag’s cost is less than double-sided flags. So, they cost almost half the price to print than a double-sided flag.

Lighter in weight

Single-sided flags have only one material layer, making them lightweight and easy to carry from one location to another without much effort.

Disadvantages of using single-sided feather flag

Reduced visibility

Single-sided flags are visible only on one side, which may not be a cost-effective marketing option.

Color bleeding on the opposite side

Single-sided flags are just printed on one side and only have color bleeding on the other. It looks untidy if people will be looking at it. So use it only in places where you are pretty sure no one will see it from that side.

Double-sided feather flag

Feather banners that are printed on both sides are called double-sided feather flags.

They comprise two sides of durable, polyester material with usually some black material in between. The black material helps improve the banner’s visibility with minimal reflection problems.

Brands, companies, and startups mainly use them to create brand awareness.

Here are some advantages and disadvantages of using a double-sided feather flag,

Advantages of using a double-sided feather flag

They offer two sides for printing.

This is one of the best advantages of using a double-sided feather flag. A double-sided feather flag can be printed differently on both sides.

So you can promote two different products or services, or one thing in two different ways. Or you can use one side to promote your product or service and the other side to provide your contact details to the reader.

It is the best way to spread your brand awareness faster and very effectively.

More durable

Double-sided feather flags comprise two different layers, which makes them a more durable option. The chances of it tearing are reduced while fluttering in strong winds and if accidentally touched by something sharp.

Spread your message fast

You can use both sides of the flag to promote your business or even event. It means that your visibility is increased, which in turn increases the number of customers.

Disadvantages of using a double-sided feather flag

Not easy to handle

Compared to single-sided feather flags, double-sided feather flags weigh more and maybe comparatively a bit harder to carry for some.

Costs more

As there is additional material used in making double-sided feather flags, it costs more when compared to a single-sided feather flag. However, if you look at its functionality and durability, the extra payment makes it well worth it.

Double-sided or single-sided flag, which is best for you?

Now that you know about single and double-sided flags, you naturally wonder which is better for you. Here are a few questions to answer to find out which is a better banner for your marketing needs.

What is the motive for purchasing a feather flag?

If your motive is to promote an event, it is best to go for a single-sided feather flag. However, if you are looking to increase awareness about your business, perhaps a double-sided feather flag is better. It’s naturally because of the improved visibility double-sided banners offer.

How long will you be using the flag?

Sometimes it is worth considering how long you will be using the flag while selecting it. For example, if it is for a short time, then single-sided is the best option. If you are using it for an extended period, then double-sided will be a good option.

And the reason why?

It’s because double-sided flags are more durable and will last longer.

Who is your expected target audience?

It’s better to choose your flag based on your expected target audience.

For example, if they do not know much about your business/event, then a double-sided flag is better. You will need to explain more to them about whatever you are offering, like discounts and sales.

And you also have to introduce yourself. So you may use one side to use images and content related to your business/product. And then use the second side to explain more about the sale or event.

However, if you are advertising a sale to more known customers, then a single-sided flag is a better option. You only have to write about the event or sale on one side, with perhaps your tagline or logo.

What is your budget?

This is also an important question to find out which flag you should buy. Single-sided flags cost less than double-sided flags, as the amount of material is also more used in double sided-flag.

But you should always buy a flag which suits your every need, even if it costs a bit more than your budget.

So with the answer to these questions, you can get an idea about which type of flag is suitable for your needs.

How to customize your feather flags

Anyone can design and customize banners. All you have to do is visit feather flag manufacturers like vancke.com and look for your suitable flag. You can then create a design using the many available templates, provide your designs, or you can hire their in-house designer to design your flag for you.

Of course, using templates is the easiest option you have. You just choose the template, and they print it for you. You only have to place an order well in advance. This is to ensure the banner reaches you in time for the special day.

If you have your design and fonts, then you have to send them across to the manufacturer. They will decide if they can print the design on the banner or not, and if it does, they will have the flags printed and sent to you.

If you don’t know an idea for the design, then their in-house designer will help you. You may have to provide any particular colors you want to be used in the banner. And mention any special requirements to be used in the design.

Once you are done, you just have to wait for your feather flags to reach you on time to advertise your mega event.