With online advertising increasing year after year, there’s no doubt that digital marketing is here to stay. There is no doubt that you need landing pages, websites, and even blogs to maintain your online presence.
However, in the midst of all this, you can’t afford to leave traditional marketing techniques far behind. Yes, whether you know it or not, you still need custom teardrop flags, banners, and other similar promotional products to advertise your business.
What are teardrop flags?
You may have heard about flags and banners. However, the term teardrop flag maybe something new to you, and you wonder what exactly it is.
Well, as the name suggests, they are flags that have a teardrop shape. You can use them indoors and outdoors, are light in structure, and easily be dismantled and set up by a single person.
Another good point about these flags is that they are generally made of weather-resistant materials. This feather helps prolong its life, for as long as it is maintained.
There are no extensive maintenance measures to follow. Avoiding direct sunlight prevents colors from dulling and a periodical wash can do wonders to its looks.
With their teardrop shape, they are just what you need to display short messages and logos to display to foot and street traffic. However, they may not be that effective or helpful in communicating long messages found on long, horizontal banners.
But, they are most effective in various other situations like:
- Advertising about any of your specific products or services
- Informing your customers about your new store openings, sales, promotions, and specials
- Extending an extended welcome to new visitors.
- Informing passersby about an open house
- Advertising for various establishments like restaurants, boutiques, car dealerships, gyms and apartment complexes
- Promoting events like concerts, graduation ceremonies, trade shows, and reunions.
Teardrop flags are not only used for promotional reasons.
You can also use them as a directional tool in large exhibitions. You use them in multiples, generally directing the audience to the venue entryways or line streets.
You may still wonder why you need to include teardrop flags in your business advertising campaign.
You’ll be surprised to learn about the so many ways and reasons to use them in your next marketing campaign. You in fact learn why they are a better option than other advertising methods like billboards, old-fashioned road signage, and vehicle wraps!
Thirteen reasons to include teardrop flags in your business marketing campaign
1. Increased visibility
Colorful and informative teardrop flags are just what you want to grab the attention of passersby. The effects are especially better if they are set up in front of businesses, storefronts, and high-traffic areas.
They are just what you need to draw the attention of potential customers and give them a nudge to enter your store. For more effects, it’s better to use not one but multiple flags.
When placed in numerous spots, the banners work more effectively at marketing your business. Besides, most flag manufacturers like themartshop offer great discounts when you place teardrop flag orders in bulk.
2. It can be easily set up and dismantled by one person
Here’s the trademark feature of teardrop flags. It is not usually easy to set up other flags like vinyl banners. You typically need the help and assistance of at least one or two people to set up your banners.
And then there are the nailing hammers, drilling holes, and other related mounting tasks involved.
However, this is not the case with teardrop flags.
They are easily assembled and taken apart within a few minutes. Depending on their size, these flags come in three, four, or five pieces to easily connect and use when required.
All you have to do is put the ground stake and pole set together, attach the custom printed flag, and your teardrop flag is ready to promote your business or event!
You do not even need any special tools to set them up.
All you have to do is telescope them together, and they are easy to use.
And they are just as easily dismantled to store in its accompanying carry bag to carry and set up at your new location in no time at all.
3. Easily transported from one venue to another
Teardrop flags offer the added advantage of being so easy to transport from one spot to another. As mentioned above, all you have to do is dismantle and store the flag in its accompanying carry bag.
You can then use it the next time to advertise in a new venue or occasion. Besides, all the parts, including the flag and hardware, are lightweight, making it easy for anyone to carry around.
4. A wide choice to choose from
Teardrop banners come in single or double-sided versions and are available in various sizes and colors to choose from and use as per your requirements. Besides, they also come with different types of bases to use the same flag indoors or outdoors as needed.
You choose if you want a one or two-sided flag based on how much information you want to print on it. If you plan on printing the primary logo and contact information, then a single-sided banner should suffice.
However, if you have more to print, then you could consider using a double-sided banner.
There’s another criterion to consider while choosing between a single and double-sided flag.
The traffic or rather spot where you plan to set up the flag.
If there’s traffic passing both ways, then the double-sided banner offers maximum exposure. However, if there is only one-way traffic, then a single-sided flag should be enough.
5. Versatile in function
There is no fixed reason or opportunity to use teardrop banners. You can use them for promotional reasons, to just provide contact information, or to promote your sponsors at an event.
It’s up to you to decide if you need a single flag with your pertinent information. Or if you want to install a row of repeating flags.
Besides, there are no restrictions on what you print on the flag because the fabric is easy to manipulate. You can provide your designs, choose from various templates, or have their in-house designer come up with an attractive design.
You then decide if you want your brand, message, or logo digitally transcribed or silk-screened.
6. High-quality printing
Teardrop flags are usually printed using state-of-the-art dye sublimation printing and UV-resistant ink. You thus end up with vibrant and eye-catching banners which are also water-resistant and don’t fade that quickly in the sun.
Of course, it’s better to avoid leaving the flags too long in extreme sunlight as the UV rays will eventually lighten the colors. Try to keep the flags as clean as possible. While you can wash these banners, too much washing may dull the colors.
7. Affordably priced to suit most budgets
Did you know that custom teardrop flags work out to be more cost-effective than other marketing options if you compare marketing costs? Besides, most manufacturers offer discounts when you order in bulk.
And as long as you take good care of the flags, and store them in your carrying bag when not in use. And you use them again anytime you want, these teardrop flags work out to be a handy and budget-friendly marketing option.
8. Withstands most harsh weather conditions
Teardrop flags are structured to be solid and durable for outdoor use, thanks to their high-quality, composite fabrics. The flags are thus fit to withstand moderate weather and high winds because they remain taught and tight, even in windy conditions.
They remain durable to use in rain, sleet, and snow and are also highly resistant to heat. However, do not assume that it makes them fireproof! Like any banner, there is always the risk of it catching fire, so do not use it to unleash any inner pyromaniac you may have.
As mentioned earlier, constant exposure to direct sunlight can lead to the text and graphics fading over time. Of course, it may not prove to be much of a difference if you use the banners for only short and medium-term promotion.
However, it is better to set them up under a tree or store awning if you plan to use the flags for two or more years.
9. You don’t need much space
A primary reason to include teardrop flags in your business marketing campaign is that they require very little horizontal space. Even the most giant flag uses only about 2.5’, making them an ideal choice for use in spaces with less space like urban settings and densely populated areas.
This is unlike the usual horizontal banners you find that require so much flat space. Besides, despite using so little space, these teardrop flags stand high and tall.
They thus make it easier for your target market to see them and whatever message you need to get across.
10. Lightweight and portably built
As teardrop banners are printed on fabric, they are portable, lightweight, and cheaper to produce. This makes them portable to carry and install anywhere you want, ranging from the highway, parking lots, park the plaza, and even the beach.
Besides, you can quickly move them on the fly to accommodate any sudden location changes you may have conveniently.
11. 24-hour advertising
Teardrop banners offer 24/7 advertising as you do not even have to take them down at the end of the day. You can keep them as long as you want so that passers-by see the information you want to share day in and out.
You get all this at a fraction of the cost of other marketing firms.
Thanks to the multiple bases accompanying teardrop flags, they are flexible to use in practically any setting. Two of the most popular bases most flag manufacturers offer are spiked bases for outdoor use.
And a cross base with a sandbag for indoor use.
You just have to pierce the spiked base wherever you intend to set up the banner. Of course, you can’t do this on concrete floors or roads, but you can indeed pierce the flag into most ground or grass.
In concrete floors, roads, or indoor venues like tradeshows, you can use the cross base. The accompanying sandbag is placed atop the base to provide added stability and prevent the banner from accidentally toppling over if hit.
13. The sky’s the limit when it comes to design
You have no restrictions when it comes to designing your banner. You can print your designs using any color or design you want, and of course, create customized targeted copy.
Of course, you need to keep the banners’ shape into consideration and preferably leave a little space on the sides. This is to compensate for any possible bleeding in the printing process.
And like any other form of printing, always keep things as simple as possible. Use the right mix of colors, and ensure they do not clutter up the banner.
Too noisy designs only confuse passersby and motorists looking for information. The clearer the flag is with white space, the better you can convey your message to your audience.
Now that you know the top thirteen reasons to include teardrop flags in your business, there should not be any reason for you not trying it out. Of course, remember that you can save more if you order in bulk.
You can prolong the flags’ life if you maintain it well, and most importantly, order your banners well in advance.
While teardrop banners are quick to print, they do need some time.
So plan and place your order so that they reach you at least a few days before the intended promotional event. You this way have enough time to set up the teardrop banners.
And most importantly, you also know that the flags will reach you on time to use for your business marketing campaign.